dvd

film marketing

Audience Research

Audience Research Pro Forma - Media Studies

Name: chloe bowden

Ask three potential audience members. The focus must be on your design, not the idea for the film.

Write their responses below.

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(only show the synopsis at this stage)

From reading the synopsis for the film, what genre of film do you think it is?  Please give reasons for your answer.

1. Comedy because it looks like a  funny film.

2. Horror because it looks quite scary.

3. Action because it looks like an action film.

What impression do you get regarding the possible poster for the film? Think about what you would normally expect on a poster for this kind of film.

1. The different features that the synopsis has in it.

2. The way that you can tell where it is set out.

3. What characters there are and what they are like.

(show your designs now)

What are your first impressions of the poster and DVD cover?  Please consider the following in your answer: Choice of image / choice of fonts / colour scheme used / page layout.

1. They are very eye catching especially the choice of fonts.

2. The choice of image is good because it shows on the main characters.

3. The type of colour scheme that is used because it brings the poster and dvd cover out.

From your knowledge of the synopsis, do you think the poster drafts suit the film?  Please give reasons with regards to the designs.

1. Yes the poster drafts suits the film because it is eye catching and it gives out what is needed.

2. Yes it does because it stands out.

3. Yes because it reveals what is going to happen.